ICYMI: New Jersey Protects Consumers

Hi friend,

In case you missed it, New Jersey has taken a major step to protect consumers by banning surveillance pricing—the practice of using shoppers' personal data to charge different people different prices for the same products.

The new law prevents retailers from using information like online activity, location, or purchase history to personalize prices on essential items. It also pauses the rollout of new electronic shelf labels while the state studies their potential impact on shoppers and workers.

👉 Add your name to applaud New Jersey for protecting shoppers, defending consumer privacy, and standing up for fair and transparent pricing.

In solidarity,

Emily from The Smile

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